'Microlearning'

7-steps to a powerful digital marketing skillset

    1. Introduction to the School of Direct Response Marketing

    2. Do Your Buyer’s Know You?

    3. Bullseye - How Mastering Ideal Customer Profiles Unlock Product-Market Fit

    4. The Future of Digital Marketing Education - The ALA @ #SoDRM

    5. The AI Reckoning - Prepare Now or Perish in the New 21st Century Economy

    1. Foundational AI Digital Literacy Lecture At-A-Glance

    2. The Literacy Revolution: Understanding the AI Paradigm Shift

    3. Foundation Layer: Core Cognitive Skills for AI-Literate Entrepreneurs

    4. Application Layer - The 360-Degree View

    5. Governance Layer - Ethical Leadership and Strategic Management

    6. Advanced Applications and Future Awareness

    7. Definition of Terms/Foundations II

    1. A Basic Prompt Framework

    2. Research-based Principles in Prompt Engineering

    3. Optimizing Prompt Frameworks: Maximizing AI Performance Through Strategic Query Design

    4. Understanding LLM Hallucinations: When AI Gets Creative with the Truth

    5. Federal Deployment Tools: VERIFY Checklists & IMPACT Calculators

    1. Opening Reality Check: The Great Marketing Migration

    2. Building Your Startup Foundation

    3. Reflective Journey – Future-Proofing Your Business in the AI-Native Economy

    1. Insta-Success: Rocking Instagram in 202X

    2. Who Is Your Customer?

    3. Instagram Audit

    4. Role-Play Scenarios

    1. Ai + Human Lecture: Maximizing AI-Human Collaboration in Case Study Analysis

About this course

  • Free
  • 113 lessons
  • 0 hours of video content