School of Direct Response Marketing

Overview of MVP

Module 1 – Opening Self-Assessment

1.0 – AI vs Human: Who Does What Now?

Section 1.1 — The Foundational Mental Model

Section 1.2 — The Three Platforms: A Design-First Introduction

Section 1.3 — The Four Tasks AI Cannot Replace

Section 1.4 — Northspyre Application: Mapping the BDA Week

[LG/H] Module 1 – Closing Self-Assessment: Task Map

Module 2 – Opening Self-Assessment

2.0 – Prompt Engineering for Pipeline

Section 2.1 — Prompt Engineering Is Not a Technical Skill

Section 2.2 — Framework 1: The General Prompt

Section 2.3 — Framework 2: The Research Prompt

Section 2.4 — Framework 3: The BDA/BDR Prospecting Prompt

[LG/H] Module 2 – Closing Self-Assessment: Prompt Library

Module 3 – Opening Self-Assessment

3.0 – The ARIA Method - Learing While Doing

Section 3.1 — What ARIA Is and Why It's Inside This Course

Section 3.2 — Felt Difficulty: The Unit of Measurement That Matters

Section 3.3 — The Mechanical Journal

Section 3.4 — Critical Thinking as the Multiplier

Section 3.5 — Northspyre Application: One Week of Mechanical Journaling

[LG/H] Module 3 – Closing Self-Assessment: Mechanical Journal

Module 4 – Opening Self-Assessment

4.0 – Measuring Mastery Velocity

Section 4.1 — Why Measuring Your Learning Velocity Matters

Section 4.2 — The Cold Email Scoring Instrument

Section 4.3 — The LG/H Exercise: Five Emails

Section 4.4 — The Connection to Revenue

[LG/H] Module 4 – Closing Self-Assessment: LG/H Calculation Sheet

Module 5 – Opening Self-Assessment

5.0 – AI-Augmented CRM & Prospecting

Section 5.1 — From Skills to Systems

Section 5.2 — Apollo.io: The Exclusive Prospecting Platform

Section 5.3 — The Northspyre Prospecting Sequence

Section 5.4 — The Three Workflow Non-Negotiables

[LG/H] Module 5 – Closing Self-Assessment: Apollo.io Sequence

Module 6 – Opening Self-Assessment

6.0 – Revenue Signals vs "Noise"

Section 6.1 — Activity vs. Execution: Reading Your Own Data

Section 6.2 — Perplexity as the BDA's Research Co-Pilot

Section 6.3 — Building the Reusable Research Prompt

Section 6.4 — Reading Your Own Activity Data

[LG/H] Module 6 – Closing Self-Assessment: Discovery Briefs + Reflection

Module 7 – Opening Self-Assessment

7.0 – Portfolio Capstone - AI Collaboration Evidence

Section 7.1 — What a Portfolio Is and Why This One Is Different

Section 7.2 — The Five-Section Portfolio Structure

Section 7.3 — Building Your Portfolio with Claude: Your First Independent Claude Project

Section 7.4 — How to Present This Portfolio

Section 7.5 — The Custom AI Training Connection

Module 7 Assessment — Final Portfolio Submission

Phase 0 – Foundations for C3P‑Era Data‑Center CRED

Authority Branding: Transforming News Media into Business Development and Sales Execution

0.X – Compute Ecosystem & Industrialized Digital Assets 101 (C3P framing)

0.1 – Power‑First Mindset for C3P Sites (P)

[LG/H] Power‑First Mindset for C3P Sites (P)

0.2 – Site Selection, Land, Zoning & Entitlements (C3P: P + Cool + Conn)

[LG/H] Site Selection, Land, Zoning & Entitlements (C3P: P + Cool + Conn)

0.3 – Connectivity & Utility Agreements (Conn + P)

[LG/H] Connectivity & Utility Agreements (Conn + P)

0.4 – Cooling & Water as a Location Filter (Cool + ESG)

[LG/H] Cooling & Water as a Location Filter (Cool + ESG)

0.5 – Campus Strategy, Phasing & Cost‑Per‑MW Economics (Compute + P + Cool)

[LG/H] Campus Strategy, Phasing & Cost‑Per‑MW Economics (Compute + P + Cool)

0.6 – Risk Stack & ESG for C3P Projects (All four)

[LG/H] Risk Stack & ESG for C3P Projects (All four)

0.7 – Digital Backbone & Source‑of‑Truth Habits (C3P + Northspyre)

[LG/H] Digital Backbone & Source‑of‑Truth Habits (C3P + Northspyre)